Media tagged articles

14Apr

The 7 Qs of Great Viral Content

‘Viral content’ is an awful phrase. It’s used by marketers – and generally means material designed to propagate a message or meme, usually with an eye to some commercial gain. But the content itself needn’t be a bad thing – and the qualities of great viral content can be used on their own merits. Here are 7 such features of great viral content – and they all begin with Q. [read more...]


26Feb

Why is RSS adoption so abysmal amongst UK newspapers online?

Old media, meet new

The transition from old media to new media is inescapable, and for most the daily dose of news via the internet is now perhaps more common than the newspaper on the doorstep in the morning. Why then, are the RSS subscriber numbers so weak? [read more...]