The 7 Qs of Great Viral Content

‘Viral content’ is an awful phrase. It’s used by marketers – and generally means material designed to propagate a message or meme, usually with an eye to some commercial gain. But the content itself needn’t be a bad thing – and the qualities of great viral content can be used on their own merits. Here are 7 such features of great viral content – and they all begin with Q. [read more...]

Ethical Blogging 101

On what can be deemed acceptable, and otherwise.

Blogging is an area that can be fraught with legal and ethic issues - in many ways these reflect the way journalism is affected by ethics and the law, but with blogging there's one significant difference - anybody may start a blog on just about any topic. The barriers to entry normally associated with the press are effectively gone - and passionate folk now have near absolute free reign to write whatever and however they please. [read more...]

Test Driving Text Link Ads

For fun and profit

The service offered by Text Link Ads is a little different to other advertising solutions - rather than pay per action, click or impression, payouts are based on an allotted value per month for a text link placed on a given site. [read more...]

2006 Recap: Best posts

A comprehensive summary of what was hot in 2006

In part 2 of our 2006 recap series, I’ll be listing some of the best posts on Modern Life in 2006. ‘Best’ in this case means the stuff that got the most attention, links, Diggs etc – essentially a run down of the most trafficked pages in the last few months. If you missed any, check them out – you might just like it. [read more...]

2006 Recap: Top referrers

Doling out some link love

Things are winding down a little for Christmas here, and so it’s time to wrap 2006 with a couple of recap posts – first off, it’s a run down of the most prolific referrers to Modern Life. So who sent the most traffic our way this year then? [read more...]

What is Linkbaiting?

...and is linkbait a bad thing?

'Linkbait' is a word that gets passed round a lot in SEO - but it's not a massively used or understood term, and a Google search only yields a few specialist sites based on SEO. Some describe it as a technique; others dismiss it as a byproduct of producing quality content. [read more...]