'You forgot the most important Q - Quick. If the content is...'

From the comments on 'The 7 Qs of Great Viral Content'

Ted wrote:

You forgot the most important Q - Quick. If the content is too deep, it won't spread quickly. You only have a chance to make one quick point before the user decides whether or not your content was worth dealing with - and even if it succeeds in this, it has to be unique and notable to get passed on to others.

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