'Remember that you as a consumer always have the choice wheth...'
From the comments on 'Google, Privacy, and You'
Philip wrote:
Remember that you as a consumer always have the choice whether to follow an ad link or not.
Targeting usually works around segmentation not one-to-one, so my bet is Google may collect a lot of information but is not using this on the granular level described in the article.
And by the way, ad serving systems like Atlas tie together a lot more data then you might think as they are offering site-side personalization for quite a nice handfull of marketeers too.
Philip wrote:
Remember that you as a consumer always have the choice whether to follow an ad link or not.
Targeting usually works around segmentation not one-to-one, so my bet is Google may collect a lot of information but is not using this on the granular level described in the article.
And by the way, ad serving systems like Atlas tie together a lot more data then you might think as they are offering site-side personalization for quite a nice handfull of marketeers too.