Stuart, I absolutely agree with you that a 1000-word post will not get read. That's simple marketing. But I can also tell you that I've seen 40-word posts that were a waste of time and some 300-word reads that were worth it. What I'm trying to get at is that you can engage readers and get away with a lengthy text, but only if you do it very well. A 1000-word post is probably not going to be "on the point" all the time, and it hardly ever takes more than 250 words to get a good point across. Besides that, more than one concise point or idea is too much for a single blog post, anyway. If you explroe too much, write a book. Blog posts should be like subsections of a book.
Arjun Muralidharan wrote:
Stuart, I absolutely agree with you that a 1000-word post will not get read. That's simple marketing.
But I can also tell you that I've seen 40-word posts that were a waste of time and some 300-word reads that were worth it.
What I'm trying to get at is that you can engage readers and get away with a lengthy text, but only if you do it very well.
A 1000-word post is probably not going to be "on the point" all the time, and it hardly ever takes more than 250 words to get a good point across.
Besides that, more than one concise point or idea is too much for a single blog post, anyway. If you explroe too much, write a book.
Blog posts should be like subsections of a book.