I think one of the two most important points here are missing:
First, have fun with what you are doing and show your readers that you are actually interested in what you publish. If you compare some paid reviews to usual articles on the blogs who use them, you can exactly see what I mean!
Second, use the language you are used to. Having your own language already means having found a niche. If you are US or GB-citizen, however, this can be a problem, but if you are German, French, Italian, from Brasil or China - just use your own language. Most of the people will not care and of course you give away a potential readership of millions, but you will find some hundreds or thousands who will read your blog, just because they are not sufficiently able to read English.
Michael wrote:
I think one of the two most important points here are missing:
First, have fun with what you are doing and show your readers that you are actually interested in what you publish. If you compare some paid reviews to usual articles on the blogs who use them, you can exactly see what I mean!
Second, use the language you are used to. Having your own language already means having found a niche. If you are US or GB-citizen, however, this can be a problem, but if you are German, French, Italian, from Brasil or China - just use your own language. Most of the people will not care and of course you give away a potential readership of millions, but you will find some hundreds or thousands who will read your blog, just because they are not sufficiently able to read English.